Privacy policy.
Who is Shanks Research Consultancy
Shanks Research Consultancy (SRC) is an independent market research consultancy.
At SRC, we (along with our research partners) are committed to protecting the privacy and security of our clients and research participants. This privacy policy explains how we collect, use, and protect personal information in connection with our survey research activities.
We are committed to meeting the requirements of the following legislation and codes:
EU General Data Protection Regulation (GDPR) and the UK Data Protection Act (2018)
The Market Research Society (MRS) Code of Conduct
Information We Collect
We collect personal information from research participants in order to conduct market research surveys. This information may include:
Contact information such as name, address, email address, and telephone number
Demographic information such as age, gender, income, and education level
Opinions and feedback on products and services
Other information relevant to the research study
We may also collect personal information from our clients to provide market research services. This information may include contact information such as name, email address, and telephone number.
How We Use Personal Information
We use personal information collected from research participants to conduct market research surveys. We may also use this information to provide aggregated and anonymised research results to our clients.
We use personal information collected from our clients to provide market research services, communicate with our clients, and manage our business relationships.
Lawful Basis for Collecting Personal Information
The legal basis for processing personal data for the purposes of this research project will be Article 6(1)(e) of GDPR: ‘processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller’.
Disclosure of Personal Information
We do not sell or disclose personal information to third parties for marketing purposes. However, we may disclose personal information in the following circumstances:
To our clients for the purpose of providing market research services
To service providers who assist us in conducting market research surveys or managing our business operations
To comply with legal obligations or requests from government authorities
Security of Personal Information
We take reasonable and appropriate measures to protect personal information from unauthorized access, use, disclosure, and destruction. These measures may include physical, electronic, and procedural safeguards.
Retention of Personal Information
We retain personal information for as long as necessary to fulfil the purposes for which it was collected or as required by law. We may retain aggregated and anonymised research results indefinitely.
Your Rights
Participation in research is entirely voluntary, and you always have the option to decline to take part in research, even after agreeing to participate. To do so, please contact us using the contact information provided below.
Research participants have the right to access, correct, and delete personal information we hold about them. To exercise these rights, please contact us using the contact information provided below.
To find out more about the rights you have over your personal data, please visit the ICO website Your data matters | ICO
Changes to this Privacy Policy
We may update this privacy policy from time to time. The most current version will be available linked within the surveys.
Contact Us
If you have any questions or concerns about our privacy policy or practices, please contact us at claire@shanksresearch.co.uk.